How to stay ahead in a “Zero-Click” and contactless world

By now, you are probably familiar with “Zero-Click” searches – whether you read our previous blog on the subject, or you use Google on a regular basis and have had a zero click experience for yourself. As a business, your challenge is to make sure you cut through the noise and become the Zero-Click result that Google delivers.

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Can your website get infected by COVID-19?

Whether it’s toilet paper, facemasks, or chloroquine, people are acting first and thinking later when it comes to the Coronavirus crisis. Retailers have been able to curb this with purchase limits and rules limiting the ability to return items. And to take advantage of these panic instincts, scams have become rampant throughout the United States with ineffective personal protective equipment, fake tests, fake cures and more. But it’s not only snake oil salesmen on the street we need to look out for.

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Revolutionize The Way You List Homes During and Post COVID-19

According to Redfin, there was a 494% increase in requests for agent-led video home tours last week. To respect social distancing guidelines, homebuyers are relying heavily on virtual views. In order to make the home buying process easier, Redfin has also partnered with Matterport, which allows perspective buyers to view their new potential home in 3D scans. “The future of real estate has come earlier than any of us could have anticipated,” said Redfin CEO Glenn Kelman.

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What Are “Zero Click Searches” and How Do They Impact Stores?

You may or may not have already heard the phrase “zero click” in reference to Google Searches. It’s a reference to the evolution of Google search results – which have grown from the early days of straightforward organic rankings, to ad-heavy results, to results extensively integrated with other Google services like Shopping, to where we are now, when snippets and maps try to answer questions without ever sending the searcher to a third-party website. Zero clicks outside of the Google ecosystem.

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How to stay ahead in a “Zero-Click” and contactless world

Can your website get infected by COVID-19?

Revolutionize The Way You List Homes During and Post COVID-19

What Are “Zero Click Searches” and How Do They Impact Stores?

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